NHS Blood and Transplant
THe CHallenge
How might we create a holistic donor experience that becomes a part of everyday life.
A seamless experience for donors from beginning to end.
The future of NHSBT
After conducting in-depth research and becoming a blood donor ourselves, we could see the pain points in the blood donation process; from masses of paperwork and waiting time to eligibility and availability. we used design fiction to capture the future of blood donation for NHSBT, and how seamless of a process it could be in 5 years time.

Role: user interviews, expert interviews, discussion guide, blood donation, storyboard, filming, copywriting, client presentation.
Creating a seamless Donor Experience
The biggest strength of NHSBT are their friendly, welcoming staff. How can we make their life easier by improving the below:
1
Eligibility
Difficulty in knowing if you are eligible before turning up for an appointment.
2
Reliance on paper
Everything is done manually and then scanned in to be recorded digitally.
3
Wait time
It can take 2 hours to donate, when actual blood donation time is 15 minutes.
4
Availability
Opening hours do not allow for busy donors.
5
Clinical Feeling
Hospital feel makes first time donors feel uncomfortable and uneasy.
6
Inconsistent communication
From before and after session care to steps in the process and follow up communications.
Made on
Tilda