How might we create a holistic donor experience that becomes a part of everyday life.
A seamless experience for donors from beginning to end.
The future of NHSBT
After conducting in-depth research and becoming a blood donor ourselves, we could see the pain points in the blood donation process; from masses of paperwork and waiting time to eligibility and availability. we used design fiction to capture the future of blood donation for NHSBT, and how seamless of a process it could be in 5 years time.