The Climate: The number of people becoming donors and giving blood for the first time in England decreased by 24.4% in 2015 compared to 2005.
The Challenge: Modernisation/securing the donor base of the future through Blood Donation and Donor Experience.
The Approach: After conducting in-depth research through user interviews and the immersive experience of donating blood, the team uncovered the many painpoints in the blood donation process. These included: eligibility, reliance on paper, wait time, availability, clinical feeling and inconsistent communication.
The Opportunity: How might we create a holistic donor experience that becomes a part of everyday life.
The Result: A design fiction to capture the future of blood donation for NHSBT, and show how seamless the process could be in 5 years time.