The Climate: The number of people who swim regularly is declining.
The Challenge: How might we inspire more people to swim?
The Approach: After user research, we realised that there's a lot of barriers that prevent people from swimming on a regular basis. These barriers meant that a large group of people had the intention to swim but lacked the motivation to do so.
To encourage these people to swim, we had to understand what motivates swimmers and their relationship with the sport. We saw two distinct themes emerging, mindset varies from competitive swimmers to relaxed swimmers.
Reframing the challenge: How might we create a flexible mind & body experience that includes swimming in people's lifestyle to improve their mood?
After prototyping several iterations on the theme of mindset, an opportunity was discovered in combining the relaxation aspects of swimming and the meditative aspects of breathing. With both swimming and meditation requiring a lot of focus on breathing, this led myself and my team to our solution.
The Result: DeepDive is an app that helps swimmers of all level master their breathing technique, in and out of water. With DeepDive users develop confidence, and unlock their potential through meditative swim. The app works through a progression from land to water; you begin by practising in the comfort of your own home and gradually apply these techniques to swimming. DeepDive aims to helps people become more confident and comfortable in water, release any stress and anxiety, and allow them to feel good.